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14th November 2024

404 Error: CSR Gone Terribly, Terribly Wrong

Folks are increasingly impressed by brands' corporate social responsibility. But what happens when it goes terribly wrong?

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14th November 2024

Billboard Top Tips: A Marketing Article

In the vibrant arena of advertising, where does the traditional billboard fit, especially with digital marketing at the popularity forefront?

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21st May 2024

For The Love Merch: A Marketing Article

Constantly seeing an unfamiliar logo or name on everyday items around you generates a sense of curiosity over time. “What brand owns this logo? What kind of brand is it?”

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20th February 2023

Beyond the Din: An Insight on Brand Voice

There is a good reason why you recognize the voices of people you know. How about making your brand just as memorable?

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14th November 2024

The Unchartered Realms of Podcast Marketing

These days, it's "you get a podcast, you get a podcast, and EVERYBODY gets a podcast!” What if this presents a unique marketing opportunity?

10th August 2022

The Billionaire Who Hiked: A Feature Article

The Nevada desert is (or was) not the desolate hellhole you think it. The landscape offers a good view of uniquely-formed plants and in recent times, wildlife. Young Mario was very likely a nature lover.

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15th August 2022

Slice of Life: A Piece on Film

No made-up lingoes or fictional characters that can float into space or teleport from Germany to New York in a blink. Just everyday people like you and simple events like those in your life.

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15th August 2022

Memory and Brain Care: A Lifestyle Article

Why do pharmaceutical cognitive enhancers (brain boosters) when you can go about improving your brain functionality in more organic ways?

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15th August 2022

Cryptocurrency: A Guide You Can Use

The scramble for a piece of the delicious crypto pie is understandably insane - but slow down. Get to know how deep the water is before you dive in!

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15th August 2022

A 2021 Trip to Bollywood: Blockbuster Teasers

Check out this list of the highest grossing movies from beloved Bollywood as of 2021!

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15th August 2022

To Declare Bankruptcy or Consolidate Debt?

Bad debts are the sour end of any loan transaction, and the two parties involved avoid it as often as possible, but what happens when the borrower is unable to fulfill their repayment obligations?