Creative Writer. Virtuoso Storyteller.

Welcome to my portfolio! I transform what brands have to say into what people want to hear.

I have written multidimensional content for leading lifestyle and tech brands!

Social Media Work

Photo by Engin Akyurt on Pexels

LinkedIn Story • 20th November 2024

HKUST’s Alumni Kaleidoscope

Celebrating the achievements of successful alumni, this story of Anushka Purohit spotlighted her journey creating a unique brand of beer.

On-Image Copywriting

On-Image Copy • 17th November 2024

Brand: Oakmatic

A deadpan-tone copy for a vacuum cleaner brand, targeting homeowners and cleaners.

Client Showcase Copy • 17th November 2024

Brand: Being Bridal

A pun-style copy written to showcase a work done for a client by a bridal hairstyling brand.

On-Image Copy • 17th November 2024

Brand: Golden Penny Spread

A witty-style copy developed for a bread spread brand, targeting a multi-demographic audience.

On-Image Copy • 17th November 2024

Brand: Femme Connect

An emotive Mothers’ Day observance copy written for a women’s community brand.

On-Image Copy • 17th November 2024

Brand: Blinking Burger

A playful-tone copy written for a fast food brand, targeting lovers of its burgers.

Carousel Copy • 17th November 2024

Brand: Kids CleanUp USA

A campaign copy and concept for a children’s community brand, to raise awareness and interest in environmental care.

On-Image Copy • 17th November 2024

Brand: Dental Association

A message-style copy written for a dental association, targeted at the general public for awareness

On-Image Copy • 17th November 2024

Brand: FMN Group

A straightforward, friendly-tone copy for a multi-chain food production brand, targeting a vast audience.

Billboard Copy • 17th November 2024

Brand: Guinness

A creative copy and concept for Guinness Draught, targeting stout lovers.

On-Image Copy • 17th November 2024

Brand: Tasty Tom

A casual-tone social media copy for a tomato puree brand, targeting a primarily Nigerian audience.

Card Design Copy • 17th November 2024

Brand: Cards by Lillian

A playful-toned copy written for a e-card cover design, primarily targeting young women.

Articles & Blogs

Photo by Adrian Boustead on Pexels

15th November 2024

Branding 101: All You Need To Know

A brand is practically a tattoo, and the best kind, if well done. Look no further than here for everything you need to know!

Photo by Moose Photos on Pexels

14th November 2024

404 Error: CSR Gone Terribly, Terribly Wrong

Folks are increasingly impressed by brands' corporate social responsibility. But what happens when it goes terribly wrong?

Photo by Guilherme Rossi on Pexels

14th November 2024

Billboard Top Tips: A Marketing Article

In the vibrant arena of advertising, where does the traditional billboard fit, especially with digital marketing at the popularity forefront?

Photo by Anna Pou on Pexels

14th November 2024

The Unchartered Realms of Podcast Marketing

These days, it's "you get a podcast, you get a podcast, and EVERYBODY gets a podcast!” What if this presents a unique marketing opportunity?

Photo by Pitt Rom on Pexels

For The Love Merch: A Marketing Article

Constantly seeing an unfamiliar logo or name on everyday items around you generates a sense of curiosity over time. “What brand owns this logo? What kind of brand is it?”

Photo by Yaroslav Shuraev on Pexels

20th February 2023

Beyond the Din: An Insight on Brand Voice

There is a good reason why you recognize the voices of people you know. How about making your brand just as memorable?

Photo by Vecislavas Popa on Pexels

15th August 2022

TVs that Hear: A Sample Piece aboutToshiba M550

This sets the right ultra-realistic display resolution for your Call of Duty or Forza Horizon 5—any video game at all—with no lags or interruptions.

Photo by Alesia Kozik on Pexels

15th August 2022

Cryptocurrency: A Guide You Can Use

The scramble for a piece of the delicious crypto pie is understandably insane - but slow down. Get to know how deep the water is before you dive in!

Photo by Reynaldo #brigworkz Brigantty on Pexels

15th August 2022

To Declare Bankruptcy or Consolidate Debt?

Bad debts are the sour end of any loan transaction, and the two parties involved avoid it as often as possible, but what happens when the borrower is unable to fulfill their repayment obligations?

Photo by Polina Tankilevitch on Pexels

15th August 2022

Slice of Life: A Piece on Film

No made-up lingoes or fictional characters that can float into space or teleport from Germany to New York in a blink. Just everyday people like you and simple events like those in your life.

Photo by EKATERINA BOLOVTSOVA on Pexels

15th August 2022

Memory and Brain Care: A Lifestyle Article

Why do pharmaceutical cognitive enhancers (brain boosters) when you can go about improving your brain functionality in more organic ways?

10th August 2022

The Billionaire Who Hiked: A Feature Article

The Nevada desert is (or was) not the desolate hellhole you think it. The landscape offers a good view of uniquely-formed plants and in recent times, wildlife. Young Mario was very likely a nature lover.

Social Media Flicks

Photo by Pavel Danilyuk on Pexels

Social Media Video • 16th November 2024

The Evolution of Card Shufflers You Should Know

This was written for an invention storytelling channel, to highlight the development of card shufflers. The content was purposed to educate without being boring.

Photo by Дмитрий Трепольский on Pexels

Social Media Video • 16th November 2024

The Amazing Tech of Instant Car Colour-Changing

What if you could match your car colour to your outfit? This was written for a technology-focused edutainment channel about a cool new invention.

Photo by Anna Pou on Pexels

YouTube Short • 16th November 2024

The Random Invention Story of Teabags

Everyday things - like teabags - were someone’s idea that became so crucial and so popular. This was written for an invention storytelling channel.

Photo by Mitchell Luo on Pexels

Social Media Video • 16th November 2024

Brand Consistency, The Why and How To Keep Up

This was written for a creative agency to communicate the importance of the subject and establish thought-leadership.

Photo by Pixabay on Pexels

Social Media Video • 16th November 2024

What’s The Fuss About Brand Purpose?

This was written for a marketing agency in line with their daring new approach - challenging conventional marketing concepts like brand purpose and branding in general.

Photo by Italo Melo on Pexels

Social Media Video • 16th November 2024

Christmas Tree Ornaments Save Lives…Literally

This was written for an edutainment platform. The idea was to tell stories of technological inventions in simple narratives.

Ad & Film Manuscripts

Photo by Pavel Danilyuk on Pexels

Crash: A Teaser Ad Script

MGAI is a texting assistant designed specifically for dating apps. Say goodbye to lame conversations that'll make you crash and burn...literally

15th August 2022

Velvet: A Sample Ad Script

Velvet is a lush new product on the lipstick market. It's made by Lipps, for your Lips.

Photo by KoolShooters on Pexels

15th August 2022

Change: A Short Film Script

The world seems to have moved on...literally. What do you do when you and your friend are the only ones left alive?